Top 5 conclusions The main conclusions Latest Mailing Database from the benchmark: Opens and clicks increase in B2B, but decrease in B2C Campaigns sent on Saturdays score exceptionally well The acceptance rate continues to rise The e-commerce Latest Mailing Database sector saw a rebound in numbers in 2021 In business services you see a decrease in all email figures There is work to be done for the B2C In many marketing Latest Mailing Database publications you read that the B2B marketer should take an example from his B2C colleague.
In the B2C marketers seem to have a better Latest Mailing Database understanding of how they can reflect customer wishes in their marketing communications. And until last year you could well substantiate this sentiment by pointing to the better Latest Mailing Database open and click ratios of the B2C campaigns. However, this is no longer the case since 2021. The Click Through Rate or CTR (clicks divided by the number of emails delivered) even Latest Mailing Database reached a score of 8.96% in B2B last year.
Such a high click rate has never been Latest Mailing Database seen before. Not even in B2C. Dutch Email Marketing Benchmark 2022: CTR in B2B and the B2C For example: a B2B marketer who delivers an email to, for example, 12,500 contacts Latest Mailing Database managed to entice an average of 916 contacts to click in 2019 and no fewer than 1,120 contacts in 2021. That is an increase in the click rate of about 22% in just a few years. In the benchmark you therefore also read 'that the marketers and communication specialists who work in B2B deserve a compliment Latest Mailing Database for all their hard work'. But where the B2B deserves a compliment.