Ten years ago few people used native advertising branded games video bloggers in communications. Today these tools have already become commonplace and standard in many companies. Thanks to them errors in the PR strategy are minimized. You should always keep abreast of the emergence of new tools and approaches the audience and its behavior are changing some communication.
Channels are growing others are stagnating so you need to constantly check the quality and effectiveness of your camping set.. You don't have an employee engagement plan Why even think cell phone number list about employees if your main task is to work for an external audience If communication with people is not part of your immediate responsibilities you still have to deal with it. How to create an effective PR strategy Today not only the boss and his team are the face of the organization but also every employee who has a place of work in his Facebook profile.
It is enough for your employee to be rude to the client demonstrate excessively deviant behavior and this will instantly affect the perception of the company. It is necessary that employees through their behavior and knowledge of the company's general key messages support the implementation of the PR strategy. Companies today are an overly open system and you need to be prepared for the fact that any employee at the wrong time can become the face of the company. As however and vice versa.