I take the best elements from the best-performing ad and incorporate them into the ad that performs a little less. This way I can of course improve the advertisement step by step. improving your ads one-on-one based on the best performing, you can also look at the quality score and for that you have to go back to the keywords and we look specifically at the quality score column. For a group and then go to your keywords and in this column I have also added the quality score and I immediately see that a few keywords score quite low. score seven, eight or nine or preferably a 10 of course so that they match better.
Score is for those keywords, the more it will benefit your ad bid. So I zoom in on an ad group because then I know exactly which ads belong to these keywords and especially you phone number list are to the keywords that currently score so low. So when keywords have a low quality score – for example a 6 or lower – I can of course choose whether to add those keywords in the ad text and thus ensure that my ad becomes more relevant to the keyword.
But sometimes that is not always the case and it might be much more sensible to split your ad group with the keywords that are not relevant enough into a new ad group and also create a separate ad for it. By the way, if you want to know more about the quality score, my colleague Noam has made an incredibly extensive video about how this works, how you can deal with it and you can also find this at the top. Well, in this video I hope to have explained everything about the basics of optimizing your Google Ads campaign.